Tellart at ETech 2009

Holistic Service Prototyping: Sketching Hardware and Software

Matt Cottam (Tellart, Rhode Island School of Design and Umeå Institute of Design), Maia Garau, Jasper Speicher (Tellart), Brian Hinch (Tellart)
9:00am Monday, 03/09/2009
Computing, Mobile and The Web, Objects, Tutorial
Location: Gold Room

The Economist has defined services as “products of economic activity that you can’t drop on your foot.” Where businesses once viewed services as a necessary but inconvenient accompaniment to their product offerings, they now increasingly look to designers to develop holistic, human-centered and innovative service solutions that can help expand profits and cement brand loyalty.

Services are richly complex offerings occurring across space, time and multiple touch points. Their essentially intangible nature presents new and exciting challenges. Designers in this emerging field must expand the toolchest of product and interaction design to develop new approaches for communicating and prototyping service concepts.

This one-day tutorial will cover key concepts and methods through a combination of lectures, demos, and hands-on activities. Though there are countless types of services from air transport to farmer’s markets to medical care, it will focus on services that can benefit from the integration of web, mobile and embedded digital technologies. We will introduce key tools and techniques for prototyping physical computing interfaces and will develop functional sketch prototypes using Flash and RFID.

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