Monday saw the successful launch of a new Horsepower Challenge UK, with 90 thrilled students and one Olympian athlete participating in the opening day’s run. By the end of the day each team had accumulated thousands of steps – one nearly reaching 85,000!

There were a few articles about the launch, in E-Health Insider and some local newspapers.

The players have already begun making the most of their customizeable avatars:

More photos after the jump.