Tellart @Hasbro Inspiration Day 2009

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We thought we’d share some pictures from last Thursday, when Tellart popped over to Hasbro HQ in Pawtucket, RI to participate in their 2009 Inspiration Day.  This was a great afternoon of eating, meeting & greeting with folks from creative industries across New England, all set to the tune of some interesting live performances and speakers.  It is designed as a fun, science-fair-like event that lets Hasbro and others explore new technologies and inspire innovative thinking.

We were there displaying our delicious augmented reality cookies, AR memory game, a control-things-with-your-phone NADAmobile demo, and movies of the things that were too big (or too virtual) to bring in person.

IMG_7667Setting up the NADAmobile demo in our office ahead of time – all of these appliances are soon to become WiFi-enabled and iPhone-controlled.

IMG_7677Getting used appliances to match your brand can get messy.

IMG_7671The heart of it all: an Arduino Diecimila running NADAmobile.

IMG_0645A screenshot of the NADAmobile sketch we set up.  A simple push turns on the lamp.

IMG_0646And a nice shake turns the clock radio on and off.

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IMG_0649My personal favorite – a quick burst of air aimed at the device’s microphone creates some wind onscreen and in real life (this one activates the fan).

IMG_0650How about creating some iPhone juice?  You can squeeze it as hard as you can, but in case that doesn’t work, there’s a backup – it activates the blender.  Not that we’re implying anything.

IMG_0651And in case all of that gets messy, we thought we’d allow attendees the chance to clean up by pretending the phone is a vacuum – thereby waking up our new fuchsia Dirt Devil.

IMG_7686-copyOnce we got to the fair, it was a challenge to configure our booth…

IMG_7715-copy…and we ended up getting ourselves in trouble for pointing our fan at the huge card tower adjacent to us.  Whoops.

IMG_7691Our delicious AR cookie setup.

IMG_7692We had to provide a warning not to eat them (we don’t blame you, attendees).

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IMG_7708The Augmented Reality memory game was a hit

IMG_7697Nick explains NADAmobile to interested attendees over the sound of the fan, vacuum, mixer, and radio.  Luckily the lamp was pretty quiet.

IMG_7703The day’s attendees came in all shapes and sizes.

And here are the videos we had playing in the background – check them out for more augmented reality, hacked appliances, and tech installation goodness!

Thanks to Hasbro for having us!  We had a great time and can’t wait to come back next year!