Real Good Experiment Wins Cannes Lions Bronze


We are excited to hear that the Real Good Chair Experiment for BluDot (a collaboration between Mono, Supermarche, and Tellart) won a Cannes Lions Bronze award at this years 57th International Advertising Festival – the award recognizes the project as one of the best “interactive digital solutions” of 2009. Mono led the concept and creative; Supermarche produced the resulting film; and Tellart was responsible for technology strategy and implementation (the devices, the website, and the tracking).  We loved the concept, the film, and the chairs – all in all we had a great time working on the project, and we are thrilled the experiment is getting some good attention!