Greg Matthews, Director of Consumer Innovation at Humana, recently gave a great talk at the BIF-5 conference in Providence that is now available to stream online.  We’ve done a lot of work with the Humana Innovation Center, which Matthews directs – including the Horsepower Challenge, above.  Thanks for the shout out!

Check out the full talk:

Hardly ten minutes into a meeting about games for health, we had Wiimotes tracking our simulated jump-rope movement.

In case you were wondering, we have fun at work.

Monday saw the successful launch of a new Horsepower Challenge UK, with 90 thrilled students and one Olympian athlete participating in the opening day’s run. By the end of the day each team had accumulated thousands of steps – one nearly reaching 85,000!

There were a few articles about the launch, in E-Health Insider and some local newspapers.

The players have already begun making the most of their customizeable avatars:

More photos after the jump.
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